Limca: May be its just my ignorance but i could only remember the Limca Ad with a full song used. Infact it has taken one step further to actually make the full music video and released on various music channels, which i think was a fabulous idea. It offer an amazing and immediate recall for the brand whenever the song is playing on music stations or channels. I think this is one opportunity which hasnt been explored much.
Bajaj Allianz: Also, worth mentioning is the Bajaj Allianz, wherein (although i am not sure if its a full fledged song or just an extended jingle but i would use 'song' herein) the song i think strikes an amazing chord. I am sure most of you would remember the song if not the brand. If extended further and made in a full fledged music video i am sure it can do wonders for the brand and break the usual 'scare' clutter for insurance companies.
Motorola: Ammmazing song. Its caled 'A Song about ping pong' by Operating Please. I just love how the collage of pictures is used along with the song beats to come out with a fabulous advertisement. Just Fab..
Puma: Yes. The song is indeed much more famous that the advertisement itself but amazing nonetheless. Its Paulo Nutini's "New Shoes"
And Last but not the least.
Rediff.com : I just find the whole concept too cute and obviously the song works for me even better. (Though i am not sure if its only an Indian Ad per se or an international version is also available) "Your love is lifting me higher" -Jackie Wilson
PS: I am a sucker for good music especially in advertisements. Do add in case you know of any!!